Joe’s Hi (rise) Honey

Joe’s Hi (rise) Honey collection is a modern update to a figure-contouring jean designed to highlight the feminine silhouette. I wanted to show the versatility of this jean by using multiple girls with different body shapes and backgrounds. My main focus was to portray women having fun and being confident in their bodies in an effortless way. To accentuate the playfulness and add some checkiness, we made some graphic tees playing around the word “honey.”